#branding
#product design
#case study
#Figma
#Adobe Photoshop
#Adobe Photoshop
#App
Brioche Website Revamp Case study
Brioche Website Revamp Case study
Brioche Website Revamp Case study
Brioche Website Revamp Case study
Brioche Website Revamp Case study
Brioche Website Revamp Case study
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
Embark on a journey through the revitalization of Brioche's online presence as we delve into the meticulous process of breathing new life into a beloved coffee shop's digital home. From its humble beginnings in 2013 to becoming a cornerstone of Kigali's community, Brioche has captivated hearts with its cozy ambiance, delectable treats, and aromatic brews. In this case study, we explore how we infused modernity into Brioche's website while preserving the essence of its brand identity. Join us as we navigate through strategic market research, thoughtful design iterations, and seamless user experiences, culminating in a platform that not only elevates engagement but also fosters deeper connections within the community. Discover how this revitalized digital space is poised to propel Brioche towards continued success, both in Kigali and beyond.
2024 March ( 1week )
Timeline
UX Designer
Role
2024 March ( 1week )
Timeline
UX Designer
Role
Background
Background
Earlier this month, while indulging in the ambiance of one of Kigali's beloved coffee hubs, the idea to enhance Brioche's online presence ignited within me. Determined to merge my passion for exceptional coffee with my expertise in design, I seized the initiative to redesign their website. Despite a busy schedule, I eagerly embarked on the challenge, driven by a desire to elevate the Brioche experience for its patrons. This case study chronicles the journey from conception to realization, showcasing how a fervent dedication to craft and community converged to breathe new life into Brioche's digital space, mirroring the warmth and charm of its physical locations.
Earlier this month, while indulging in the ambiance of one of Kigali's beloved coffee hubs, the idea to enhance Brioche's online presence ignited within me. Determined to merge my passion for exceptional coffee with my expertise in design, I seized the initiative to redesign their website. Despite a busy schedule, I eagerly embarked on the challenge, driven by a desire to elevate the Brioche experience for its patrons. This case study chronicles the journey from conception to realization, showcasing how a fervent dedication to craft and community converged to breathe new life into Brioche's digital space, mirroring the warmth and charm of its physical locations.
Goals
Goals
1
Modernize Online Presence
The primary objective of the website revamp is to modernize Brioche's online presence, ensuring that it aligns with contemporary design trends and user expectations while retaining the essence of the brand's identity.
1
Modernize Online Presence
The primary objective of the website revamp is to modernize Brioche's online presence, ensuring that it aligns with contemporary design trends and user expectations while retaining the essence of the brand's identity.
1
Modernize Online Presence
The primary objective of the website revamp is to modernize Brioche's online presence, ensuring that it aligns with contemporary design trends and user expectations while retaining the essence of the brand's identity.
2
Enhance User Experience
Focus on creating a seamless and intuitive user experience that facilitates easy navigation, highlights menu options and promotions, and fosters deeper engagement with the Brioche community.
2
Enhance User Experience
Focus on creating a seamless and intuitive user experience that facilitates easy navigation, highlights menu options and promotions, and fosters deeper engagement with the Brioche community.
2
Enhance User Experience
Focus on creating a seamless and intuitive user experience that facilitates easy navigation, highlights menu options and promotions, and fosters deeper engagement with the Brioche community.
3
Reflect Cozy Ambiance
Capture the cozy ambiance and warmth of Brioche's physical locations through vibrant visuals, sleek design elements, and carefully curated content that resonates with visitors and invites them to experience the essence of Brioche online.
3
Reflect Cozy Ambiance
Capture the cozy ambiance and warmth of Brioche's physical locations through vibrant visuals, sleek design elements, and carefully curated content that resonates with visitors and invites them to experience the essence of Brioche online.
3
Reflect Cozy Ambiance
Capture the cozy ambiance and warmth of Brioche's physical locations through vibrant visuals, sleek design elements, and carefully curated content that resonates with visitors and invites them to experience the essence of Brioche online.
4
Optimize for Mobile Responsiveness
Ensure that the website is fully responsive across all devices, including smartphones and tablets, to provide a consistent and enjoyable browsing experience for users accessing the site on different platforms.
4
Optimize for Mobile Responsiveness
Ensure that the website is fully responsive across all devices, including smartphones and tablets, to provide a consistent and enjoyable browsing experience for users accessing the site on different platforms.
4
Optimize for Mobile Responsiveness
Ensure that the website is fully responsive across all devices, including smartphones and tablets, to provide a consistent and enjoyable browsing experience for users accessing the site on different platforms.
5
Drive Community Connection
Foster deeper connections with the local community by leveraging the website as a platform to showcase events, share stories, and facilitate interaction between Brioche and its patrons, ultimately strengthening brand loyalty and customer engagement.
5
Drive Community Connection
Foster deeper connections with the local community by leveraging the website as a platform to showcase events, share stories, and facilitate interaction between Brioche and its patrons, ultimately strengthening brand loyalty and customer engagement.
5
Drive Community Connection
Foster deeper connections with the local community by leveraging the website as a platform to showcase events, share stories, and facilitate interaction between Brioche and its patrons, ultimately strengthening brand loyalty and customer engagement.
Chalenges
Chalenges
1
Maintaining Brand Identity
Balancing the need to modernize the website with the imperative of preserving Brioche's unique brand identity posed a significant challenge. Ensuring that the revamped design reflects the cozy ambiance and community spirit synonymous with Brioche while integrating contemporary elements required careful consideration and creative problem-solving.
1
Maintaining Brand Identity
Balancing the need to modernize the website with the imperative of preserving Brioche's unique brand identity posed a significant challenge. Ensuring that the revamped design reflects the cozy ambiance and community spirit synonymous with Brioche while integrating contemporary elements required careful consideration and creative problem-solving.
1
Maintaining Brand Identity
Balancing the need to modernize the website with the imperative of preserving Brioche's unique brand identity posed a significant challenge. Ensuring that the revamped design reflects the cozy ambiance and community spirit synonymous with Brioche while integrating contemporary elements required careful consideration and creative problem-solving.
2
Streamlining Navigation
Simplifying the website's navigation to enhance user experience without compromising on the breadth of content and information available presented a challenge. Finding the optimal balance between providing comprehensive details about Brioche's offerings and ensuring ease of navigation for visitors required thorough planning and iterative testing.
2
Streamlining Navigation
Simplifying the website's navigation to enhance user experience without compromising on the breadth of content and information available presented a challenge. Finding the optimal balance between providing comprehensive details about Brioche's offerings and ensuring ease of navigation for visitors required thorough planning and iterative testing.
2
Streamlining Navigation
Simplifying the website's navigation to enhance user experience without compromising on the breadth of content and information available presented a challenge. Finding the optimal balance between providing comprehensive details about Brioche's offerings and ensuring ease of navigation for visitors required thorough planning and iterative testing.
3
Content Management
Managing and updating the website's content efficiently, particularly regarding menu options, promotions, and community events, presented a challenge. Implementing a user-friendly content management system (CMS) that allows for seamless content updates while maintaining visual consistency and coherence across the site was crucial.
3
Content Management
Managing and updating the website's content efficiently, particularly regarding menu options, promotions, and community events, presented a challenge. Implementing a user-friendly content management system (CMS) that allows for seamless content updates while maintaining visual consistency and coherence across the site was crucial.
3
Content Management
Managing and updating the website's content efficiently, particularly regarding menu options, promotions, and community events, presented a challenge. Implementing a user-friendly content management system (CMS) that allows for seamless content updates while maintaining visual consistency and coherence across the site was crucial.
4
Ensuring Mobile Responsiveness
Adapting the website's design to ensure seamless functionality and visual appeal across various devices, including smartphones and tablets, presented a challenge. Overcoming the constraints of smaller screen sizes and differing user interaction patterns while maintaining a cohesive brand experience required meticulous attention to detail and rigorous testing.
4
Ensuring Mobile Responsiveness
Adapting the website's design to ensure seamless functionality and visual appeal across various devices, including smartphones and tablets, presented a challenge. Overcoming the constraints of smaller screen sizes and differing user interaction patterns while maintaining a cohesive brand experience required meticulous attention to detail and rigorous testing.
4
Ensuring Mobile Responsiveness
Adapting the website's design to ensure seamless functionality and visual appeal across various devices, including smartphones and tablets, presented a challenge. Overcoming the constraints of smaller screen sizes and differing user interaction patterns while maintaining a cohesive brand experience required meticulous attention to detail and rigorous testing.
5
Community Engagement
Encouraging active participation and fostering deeper connections within the Brioche community through the website posed a challenge. Implementing features and functionalities that facilitate interaction, feedback, and user-generated content while safeguarding user privacy and security demanded strategic planning and ongoing community management efforts.
5
Community Engagement
Encouraging active participation and fostering deeper connections within the Brioche community through the website posed a challenge. Implementing features and functionalities that facilitate interaction, feedback, and user-generated content while safeguarding user privacy and security demanded strategic planning and ongoing community management efforts.
5
Community Engagement
Encouraging active participation and fostering deeper connections within the Brioche community through the website posed a challenge. Implementing features and functionalities that facilitate interaction, feedback, and user-generated content while safeguarding user privacy and security demanded strategic planning and ongoing community management efforts.
Tools
Tools
Figma
Adobe illustrator
Adobe photoshop
ChatGPT
Google Docs
